White Tattoo Heart Collection e-trailer featuring Rihanna

more Rihanna on www.gucci.com/unicef

Gucci Fine Jewelry 2008-2009 – Behind the Scenes

Shop the Fine Jewelry Chiodo Collection on www.gucci.com

Gucci Fine Jewelry 2008-2009

Gucci's 2008-2009 fine jewelry advertising campaign stars Claire Danes. This endorsed campaign, focusing on the new Gucci Fine Jewelry Chiodo Collecti [more...]on, was shot by Inez Van Lamsweerde & Vinoodh Matadin. A background made of sand serves as a rich juxtaposition to the bold, luminous collection. Both the sand and the various poses of Claire Danes endorsing the Chiodo Collection jewelry replicate Gucci's previous fine jewelry campaign, which portrayed actress Drew Barrymore as the face of the Horsebit Collection. Shop the new Fine Jewelry Chiodo Collection and the Fine Jewelry Horsebit Collection on www.gucci.com

Gucci's 2008-2009 fine jewelry advertising campaign stars Claire Danes. This endorsed campaign, focusing on the new Gucci Fine Jewelry Chiodo Collection, was shot by Inez Van Lamsweerde & Vinoodh Matadin. A background made of sand serves as a rich juxtaposition to the bold, luminous collection. Both the sand and the various poses of Claire Danes endorsing the Chiodo Collection jewelry replicate Gucci's previous fine jewelry campaign, which portrayed actress Drew Barrymore as the face of the Horsebit Collection. Shop the new Fine Jewelry Chiodo Collection and the Fine Jewelry Horsebit Collection on www.gucci.com

Making of Gucci by GUCCI Pour Homme

Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Went [more...]z, stars the actor James Franco. Chosen by Giannini to personify the Gucci man for his cool, modern and effortless air, in the film Franco shows a man's soulful revelation of emotion. Franco moves through a poignant black and white depiction of a modern man's world, on location at Eltham Palace in London, lamenting the mystery, excitement and thought of love. He speaks and interacts with her, in what later culminates to become the lyrics to the song, "Slave to Love" by Bryan Ferry, reinterpreted and modernized by singer-songwriter Roisin Murphy. Franco's character embodies the innate sensuality of the Gucci man, with masculine appeal that is at once both epic and modern. He is slightly vulnerable yet there is something rebellious about him, and is powerfully seductive as he realizes his love. The Gucci by GUCCI Pour Homme advertising campaign also includes print, featuring James Franco, shot by Ines van Lamsweerde and Vinoodh Matadin. Frida Giannini worked with agency REM to create the Gucci by Gucci Pour Homme advertising campaign.

Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Wentz, stars the actor James Franco. Chosen by Giannini to personify the Gucci man for his cool, modern and effortless air, in the film Franco shows a man's soulful revelation of emotion. Franco moves through a poignant black and white depiction of a modern man's world, on location at Eltham Palace in London, lamenting the mystery, excitement and thought of love. He speaks and interacts with her, in what later culminates to become the lyrics to the song, "Slave to Love" by Bryan Ferry, reinterpreted and modernized by singer-songwriter Roisin Murphy. Franco's character embodies the innate sensuality of the Gucci man, with masculine appeal that is at once both epic and modern. He is slightly vulnerable yet there is something rebellious about him, and is powerfully seductive as he realizes his love. The Gucci by GUCCI Pour Homme advertising campaign also includes print, featuring James Franco, shot by Ines van Lamsweerde and Vinoodh Matadin. Frida Giannini worked with agency REM to create the Gucci by Gucci Pour Homme advertising campaign.